Smart E-commerce Platform with AI Recommendations

Project Overview

ShopEase India, a rapidly growing online marketplace, was struggling to compete with larger e-commerce giants. They needed a platform that could provide personalized shopping experiences to increase customer engagement and sales conversion rates.

Our challenge was to build a complete e-commerce solution with AI-powered recommendations, dynamic pricing, and intelligent search capabilities that could handle 2+ million products and thousands of concurrent users.

The Challenge

• Low conversion rates (1.2%) compared to industry average of 2.5%
• High cart abandonment rate of 78%
• Generic product recommendations not driving engagement
• Slow search performance affecting user experience
• No personalization leading to poor customer retention
• Manual inventory management causing stock issues

Our Solution

We developed a comprehensive e-commerce platform with AI at its core, transforming every touchpoint of the customer journey.

AI-Powered Features

• Personalized Recommendations: Collaborative filtering and content-based algorithms analyzing browsing history, purchase patterns, and user preferences
• Smart Search: Elasticsearch with NLP for typo tolerance, synonyms, and intent understanding
• Dynamic Pricing: Real-time price optimization based on demand, competition, and inventory
• Cart Recovery: AI-driven email campaigns with personalized incentives
• Visual Search: Upload image to find similar products
• Chatbot Assistant: 24/7 AI support for customer queries

Technical Implementation

• React.js frontend with Next.js for SEO optimization
• Node.js microservices architecture
• TensorFlow recommendation engine
• Elasticsearch for lightning-fast search
• Redis caching for performance
• AWS infrastructure with auto-scaling

Results & Impact

Additional Achievements

• Cart abandonment reduced from 78% to 52%
• Average order value increased by 25%
• Search-to-purchase conversion up by 60%
• Customer support tickets reduced by 40%
• Page load time under 2 seconds

Client Testimonial